01 / 14

Fifteen minutes. Three things.

The file structure I runCopy it and Claude knows your business the way it knows mine.

The skills worth havingOne each for the problems you told me about, and six that everyone should have.

What it madeSo you know it's real, and what it looks like when it's set up.

Give the transcript of this session to Claude afterwards and it sets all of it up for you.

02 / 14

Everything I do goes through Claude.

£0

on AI tooling since May.

£0

on a PC to run the automations.

0M

tokens through the API in five weeks.

0

automated calls I never watched.

0h

a day, every day, since March.

03 / 14

Some of what it made.

Superco AI Visibility Check — **AI Visibility Check**Superco's own lead magnet. 503 brands scored on whether AI recommends them. Click for a full result.

StudioCanal UK licensing census — **StudioCanal licensing census**266,522 stores read, 24,071 checked by hand. Ask it a question and it answers.

**Helix Health calculator**A pharmacy group works out its own numbers before anyone gets on a call.

**The Superco tracker**A live sheet fed from the campaign system, every reply and its stage, that people actually open.

04 / 14

The file structure

One folder. This is the whole thing.

CLAUDE.md who it is for you, read every session .env every API key, never pasted into a chat clients/ superco/ profile.md all it should know about them integrations/ attio/ LEARNINGS.md what it worked out, on top of the docs shopify/ LEARNINGS.md .claude/skills/ call-context/ SKILL.md LEARNINGS.md every skill carries its own knowledge-base/ opinions.md what you believe about your craft slop-text-removal.md

The rule that makes it work

Nothing lives in a chat. If it mattered, it went into a file, and the file is where the next session reads it. That's why it never asks you the same thing twice.

Per client, per tool

A client folder holds everything about that client. A tool folder holds how to use that tool, with a learnings file on top that it updates itself.

05 / 14

The file structure

Three things that sit alongside it.

TodoistEvery multi-step job Claude runs gets a task with a subtask per step, ticked as it goes. You can see what it's doing from your phone.

PlaywrightIts own browser, driven by code. Far quicker than Claude clicking around Chrome, and it can log in once and keep going.

Build loopFor anything big. It writes the scoring rubric before the build exists, builds, renders, then something that didn't do the building checks it.

06 / 14

Skills, one each

You told me the problem. Here's the skill.

07 / 14

Sophie

The first draft usually sounds very robotic.

How it was built

Pulled 128 of my own posts with Apify, measured how they're actually written, and turned that into a skill. It sounds like a person because it was made from one. The tone is a joke on purpose; the method is the point. Superco has years of published work to do the same with.

A prospect's AI assistant has been negotiating with my AI reply agent for 11 days. Neither of them told us. The thread is 34 emails long. They agreed a meeting time, moved it four times, and complimented each other's response speed. At email 29, my agent offered a case study. Her agent requested a security questionnaire. My agent completed it. We only found out because the calendar invite landed: "Intro call - AI x AI". We are letting them take the meeting.

Happy to tailor this to your workflow. About thirty minutes on a call, sometime this week.

08 / 14

Tom

Pulling receipts and paid invoices for bookkeeping. About an hour a month. Adobe hides them somewhere in the back end.

FinanceInbox

It watches Gmail for invoices, converts them to GBP and adds them to the tracker, every evening at 19:00. I haven't typed a transaction by hand since July.

Browser harness

For the ones that never email a receipt. It logs in once, then once a month opens each portal and collects them itself.

Happy to tailor this to your workflow. About thirty minutes on a call, sometime this week.

09 / 14

Lisa and Sophie

I have to be very specific about the use case to get the answer right. I want it to ask me the questions rather than the other way round.

grill-me

Before it builds anything, it interrogates you: the edge cases, the things you'd assumed, the bits you'd forgotten to say. You answer questions instead of writing a brief. It's the single most useful skill I have and it's about a page long.

Happy to tailor this to your workflow. About thirty minutes on a call, sometime this week.

10 / 14

Lisa

Some of the solutioning is quite poor. Sometimes absolute gibberish. I think its sources are out of date.

The integrations process

Every tool gets a folder. It pulls the API docs in, and a learnings file sits on top that it updates every time it discovers something. It stops guessing the moment it has something to read.

Your Shopify knowledge, in a file

The call-transcript puller takes your Shopify calls and writes what you know into that same learnings file. Then it answers from your knowledge, in your words.

Happy to tailor this to your workflow. About thirty minutes on a call, sometime this week.

11 / 14

Juliet

Just being able to pick up the phone when I want to.

A .env file and one sentence

With Deepline or FullEnrich keys in the .env, you say enrich this list with phone numbers and it does. No tool to learn.

Offer

Send me a list this week and I'll run it, so you can see the numbers come back before you set anything up yourself.

Happy to tailor this to your workflow. About thirty minutes on a call, sometime this week.

12 / 14

Skills, for everyone

Six worth copying on day one.

skill-creatorMakes your own skills. Record yourself doing the task once, hand it the recording.

call-contextA call transcript into decisions, actions and follow-ups. Everyone here sits in calls.

sales-call-researchA prospect brief before a call: what they sell, who they target, who you're speaking to.

format-fidelity"Make it exactly like this one." Matches a document's formatting at the smallest unit and proves it.

interactive-lead-magnet + brand-kitWhat made the Visibility Check. The brand kit pulls your palette and type off the live site first.

client-reportA branded performance report from live data, straight into the client's Drive. Inspiration for delivery.

Plus slop-text-removal.md: thirty-four named AI tells, checked before anything leaves. This page went through it.

13 / 14

Tips

Eight things I wish someone had told me.

"Make this a standing rule"Say it when you don't want it to forget. It writes the rule into a file it reads every time.

DictateWhisperFlow. Talk instead of type; it's four times faster and it sounds like you.

Copy a process you already followFar better than inventing one with AI. Record yourself, hand over the recording.

pages.devFree hosting for anything it builds. One command.

/watchA YouTube link in, the transcript out, instantly. That's how I learned most of this.

/loopRun a prompt repeatedly while the session stays open. Force it to keep trying until a process is better.

/goalIt keeps working across turns until the condition is met. Set it and go to bed.

/doctorA setup checkup that diagnoses configuration issues and can fix them. Run it before you ask anyone.

14 / 14

For inspiration

Things I built that show what's possible.

LucaA WhatsApp number that sits in my client chats. Message it an instruction and it runs my whole setup from my phone.

AutoProposalA demo call happens, the proposal writes itself from the recording within six hours.

The lead magnet builderOne skill that makes calculators, scorecards and diagnostics like the Visibility Check, in the client's brand, hosted.

Improvement by replyIt emails me a suggested improvement to itself. I reply "yes" and it applies it.

Give the transcript of this to Claude and it sets it up. Ask me anything.